Founded in 2000, Idea Cellular is a wireless communications provider based in Mumbai, covering 22 telecom circles across the country with the network's GSM infrastructures. Idea Cellular, also popularly known as Idea, is a part of the Aditya Birla Group, one of India's largest multinational firms, with operations in about 26 countries. In 2007, Idea Cellular went public and was listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
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In India, Idea Cellular is the third largest mobile network operator in terms of revenue and subscriber base, serving over 93 million customers as of May 2011. Since 2010, the cellular network's revenue has continued to grow with its improved national long distance and international long distance services.
A year after Idea received a license to operate new 3G infrastructures in India, the mobile network commenced its 3G operations in the telecom circles of Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Madhya Pradesh, Maharashtra & Goa, Punjab, Uttar Pradesh (East) and Uttar Pradesh (West). Idea's 3G infrastructures, which supports video calling and seamless high-speed internet browsing, now reaches about 200 towns across the covered telecom circles in India. By the end of 2012, Idea's 3G coverage, with the present expansion rate, will have penetrated a total of 4,000 towns across the country.
Just like other mobile networks in the global market, Idea also offers both postpaid and prepaid services to meet the different calling patterns and mobile usage needs of its millions of subscribers. And with the mobile network's prepaid tariffs, subscribers who prefer no-contract prepaid services may already enjoy the mobile network's cutting-edge technology without mandatory monthly bills and lengthy contracts.
The Idea logo and the Idea product images are registered trademarks of Idea.