Launched in Guatemala in September 2006, Claro is a mobile brand owned by America Movil, a leading telecommunications company based in Mexico. The telecom entered the Guatemalan market after America Movil's acquisition of Telecomunicaciones de Guatemala (Telgua) in 2000.
Until the 2006 adoption of Claro as the telecom's brand name for both cellular and fixed telephony services, Telgua had operated under the previous brand names ALO and PCS Digital.
America Movil, Claro's parent company, is one of the largest communications providers on a global scale, serving more than 200 million subscribers with all its cellular market combined. America Movil provides coverage in Argentina, Brazil, Chile, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, and Uruguay.
To date, Claro has been heralded as one of the leading wireless providers in Guatemala, covering about 37% of the Guatemalan wireless customer base or about 6.4 million subscribers as of 2010. Claro provides GSM, GPRS, EDGE, or UMTS/HSPA coverage, penetrating to more than 40 cities across the country. Claro's dominance in the 3G market has appealed to many subscribers whose need for data services continues to grow annually.
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Claro prepaid subscribers may access customer service on their mobile phone by dialing
*1, or one may dial
2420-1515 from any landline. Roaming customers located outside Guatemala may dial
*111 from their mobile phone. For or online support, customers may send their queries or concerns to firstname.lastname@example.org or visit Claro's website to chat with a representative.
The Claro logo and the Claro product images are registered trademarks of Claro.